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Toffee Factory
Lower Steenburgs Yard | Quayside
Newcastle upon Tyne

Picto Signs is a design-led wayfinding and signage company. Based at The Toffee Factory in Newcastle, we help people to find their way around buildings and public spaces.

You’ll see our wayfinding and signage schemes at Northern Stage, The Darlington Hippodrome and The Fire Station in Sunderland, as well as in colleges, schools and hospice facilities across the region. Our most recent work is for Rutherford Cancer Centres.

Established in 2002, Picto's work ensures our clients across the healthcare, workplace, living spaces, education, culture, community and sports sectors get the best possible wayfinding solution for their projects.

We work with architects, interior designers, project managers, contractors, and developers across the UK and with clients and decision-makers who have the responsibility to run and operate buildings.

All our signage schemes meet with DDA signage guidelines, can be adapted for people living with dementia and offer lasting results and excellent value for money.

Picto’s director, Sarah Phillips, graduated with a degree in Design for Industry from Northumbria University and is a member of the SEGD (Society for Experiential Graphic Design) and the Sign Design Society.

To discuss your signage or wayfinding project, get in touch with Sarah today on or 0191 375 9036

Work Examples

Rochdale Sixth Form College

New wayfinding strategy for top performing college

The Bruce Building

Hotel style signage scheme for high end student accommodation next to Newcastle University.

Northern Stage

Reconfigured lower ground floor space by Mosedale Gillatt Architects presented the need to consider wayfinding and associated signage round the theatre as a whole.

South Tyneside College

New wayfinding system for phased implementation to co-ordinate with refurbishment works throughout the College, working with Howarth Litchfield Partnership.

Milecastle Primary School

Inspirational signs for Newcastle school refurbishment, with ADP Architects.

NHS Regional Offices

Feature graphics and tactile and Braille information signs at Newburn Riverside, working with FaulknerBrowns Architects and Integrated Health Projects.

St Benedict's Hospice

Working with P+HS Architects, Picto undertook the external and internal wayfinding at this brand new facility in Seaham.

Gateshead Building an Active Future Project

Working with Gateshead Council, Picto undertook the design and implementation of a signage strategy for ten leisure facilities across the borough.

Palace Green Library | Durham University

Contemporary wayfinding and display graphics for Grade 1 listed visitor attraction, working with Williams Design Associates.

Walton Robinson

Signage and associated graphics for Regional Offices in Newcastle City Centre.

Knop Law Primary School

Eye catching external and internal wayfinding for brand new Newcastle school, working with ADP Architects.

The Bowes Museum

Picto were commissioned to work on a series of projects at The Bowes Museum as part of their on-going programme of major improvements. This included museum branding, display systems and the design and production of interpretation panels for the new English Interiors gallery.

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